Tim O'Callaghan's opinion piece on the changing roles and value of architects has been published in the AJ
- nimtim architects

- Dec 15, 2023
- 1 min read
Updated: Mar 13, 2024

Following the Negroni Talk Fees for Free Tim was invited to publish an opinion piece on the AJ sharing his thoughts on the profession's current 'race to the bottom.' His article, when will architects learn to value themselves properly, we published in print in the December edition of the AJ.
You can read Tim's full article here.




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Timothy O'Callaghan's insight on the changing role and true value of modern architects is brilliantly articulated. Adapting to urban development challenges and balancing aesthetics with sustainability are definitely not Easy Games, but this thought-provoking article highlights why visionary architectural leadership matters now more than ever!
I enjoyed Tim O'Callaghan’s point about the profession’s “race to the bottom” and the need for architects to communicate their value more clearly. The AJ platform feels like the right place for this conversation, especially when so many practices are pressured to underprice design time. It would be great to see more discussion on sustainable fee strategies and how to set expectations with clients from day one. Also, while working through research or editorial workflows, I’ve found a word finder useful for quickly resolving word lists and puzzles without losing momentum.
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